2016 was a year to remember. SEAT launched its biggest ever product offensive with the arrival of the brand’s first SUV, invested further in smart mobility and returned to sustainable profitability.
SEAT’S FIRST SUV
February 10 | SEAT unveils the new Ateca, the first model of the largest product offensive in the brand’s history, which offers the most advanced connectivity and driver assistance systems.
SEAT AND THE ‘CONNECTED CAR’
February 22 | The company presents innovative car connectivity concepts at the Mobile World Congress in Barcelona to offer a perfectly integrated user experience.
THE ATECA, A STAR IN GENEVA
March 1 | SEAT’s new compact SUV is one of the stars of the Geneva Motor Show. The Ateca is destined to become the third pillar of the brand.
SEAT RETURNS TO PROFITABILITY
March 16 | The firm closes 2015 with a profit after tax of €6 million. The growth in sales and a product mix with a larger contribution margin are the main drivers of the change.
SEAT LIVE STORE, THE FIRST VIRTUAL SHOWROOM
May 27 | As part of its digital transformation project, SEAT offers a virtual showroom experience for the first time. During the year, it launched other innovative projects such as the new SEAT Store in London and the agreement with Amazon France.
A COLLECTIVE AGREEMENT FOR INDUSTRY 4.0
June 20 | SEAT’s Management and unions sign a collective labour agreement that promotes competitiveness and profit distribution and consolidates a stable environment for the next five years.
AGREEMENT BETWEEN SEAT AND CONECTOR
July 19 | SEAT Accelerator by Conector backs six startups in its first acceleration programme. With this alliance, the entrepreneurs have the car company’s support to develop their business projects.
SEAT SURPRISES IN PARIS
September 29 | SEAT announces the creation of the Easy Mobility Team to anticipate the challenges of the future and innovates with the Ateca X-PERIENCE and with an interactive 4D stand, allowing visitors to live and feel the brand and the city of Barcelona.
THE LEON JOINS THE PRODUCT OFFENSIVE
October 19 | The brand makes progress in expanding and renovating its range of models with the update of the Leon, one of SEAT’s three pillars. The Leon takes a step forward in technology and quality.
SMART CITY TERRITORY
November 16 | SEAT shows its commitment to connected and shared mobility with the Ateca Smart City and the Connected Sharing and Digital Sharing projects, which it presents during the Smart City Expo held in Barcelona.
BARCELONA WILL WELCOME THE VOLKSWAGEN GROUP’S METROPOLIS:LAB
December 14 | Barcelona City Council and SEAT join forces to promote innovation, sustainable mobility and industrial competitiveness. The first project of this agreement is the Metropolis:Lab Barcelona.
THE SEAT ATECA, CROWNED IN EUROPE
December 15 | The brand’s first SUV obtains international recognition as the “Best Buy Car of Europe in 2017” in the AUTOBEST 2017 awards, one of the most prestigious in the continent.