Having won the big SEAT MUSICATHON finale in Berlin, the three winning talents joined the SEAT sound branding team in Barcelona for a full immersion into the SEAT DNA.
Afterwards, Christian, Ariadna and Tomm were ready and set to start their co-creation work alongside the SEAT sound branding team.
Much of the week in Los Angeles was filled with studio time and collaboration on the new SEAT sound logo design. However, the talents also took part in workshops held by SEAT ambassadors and by music production experts and experienced some of the famous California living.
Our MUSICATHON talents received support from Grammy winning producer Ryan Hewit. Priceless tips on the art of music production have been very valuable to complete the creation of the new SEAT sound logo.
SEAT created the MUSICATHON to develop the new SEAT sound logo in a one-of-a-kind co-creation process. Successful applicants were invited to the Berlin finale to demonstrate their skills and be part of this international sound logo design competition.
The winning talents joined SEAT in Barcelona to get to know the brand and the SEAT sound team a little more to be fully prepared for their work on the new sound logo. All this accumulated in a trip to Los Angeles, where Christian, Ariadna and Tomm assisted the SEAT sound branding professionals on the development of the new SEAT sound logo.